Acquisition Criteria

Here's exactly what we buy.
No ambiguity.

If your business fits, we move fast. If it doesn't, we'll tell you in the first conversation. We'd rather save your time than waste it.

What we buy.

SaaS & Software
Bootstrapped or lightly funded. Profitable, with real retention. Not dependent on one whale customer or one engineer.
  • $200K–$2M ARR
  • Net revenue retention >85%
  • B2B preferred, B2C considered with strong LTV
  • No VC-backed, no VC-shaped expectations
Newsletters & Media
Paid subscriptions, sponsorships, or both. A real audience that reads, clicks, and buys. Not a list that inflates the open rate.
  • B2B newsletters: 10K+ engaged subscribers
  • Consumer newsletters: 50K+ subscribers, proven monetization
  • Minimum 18 months of operating history
  • At least one proven revenue channel (not just ad dependencies)
Ecommerce
A real product, a real customer base, defensible margins. Not a dropship arbitrage play that evaporates when ad costs shift.
  • 3+ years of operating history
  • Repeat purchase rate >25% or strong subscription component
  • Gross margins >40%
  • Owned or supplier-direct inventory preferred
Agencies & Services
Retainer-based, recurring relationships, institutional knowledge that can be systematized. Not dependent on the founder's relationships to renew every contract.
  • 60%+ of revenue from retainers or recurring engagements
  • No single client >35% of revenue
  • Skilled team that would stay post-acquisition
  • B2B focus: marketing, ops, finance, HR, dev preferred
Local Service Businesses
Essential services, loyal repeat customers, real cash flow. The kind of business that keeps running through recessions because people actually need it.
  • HVAC, plumbing, electrical, pest control, landscaping, cleaning
  • Service-area businesses with defined geography
  • Established brand and reputation (Google reviews, word-of-mouth)
  • Existing management team or strong leads, not just the owner

The numbers we look for.

Annual Revenue
$300K – $5M
Sweet spot is $500K–$3M
SDE / EBITDA
$150K – $1.5M
Owner's salary add-back included
Profitable For
2+ years
Consecutive, not just total
Customer Concentration
<40%
No single customer above 40% of revenue
Revenue Trend
Stable or growing
Flat is fine. Declining is not.
Clean Books
Required
Accrual accounting strongly preferred

These are starting points, not hard walls. A business that misses one criterion but excels across everything else is still worth a conversation. What we can't work with is a business that's structurally broken — declining, dependent, or undocumented.

Hard passes.

Founder-brand-dependent businesses If the business stops working when the founder stops showing up — their face, their voice, their audience — we're not the right buyer. We operate businesses, we don't curate personalities.
Unprofitable businesses We don't buy turnarounds. We improve profitable businesses. "We just need capital to grow" is a different conversation than what we do.
Two consecutive years of revenue decline A business in structural decline needs a different kind of buyer. We're not distressed-asset investors.
Regulated professional services Medical practices, law firms, licensed financial advisory, licensed clinical services — where the license is inseparable from the person. We can't operate these.
Real estate and construction Real estate holding companies, property management, construction general contracting. Outside our operating competency.
Pre-revenue or early-stage startups We're acquirers, not early-stage investors. If you need a seed round, we're the wrong call.
No management below the owner If you are the business — every hire, every client call, every operational decision — the business isn't ready to transfer. Reach back out when you've built a layer.
No financial records Cash-heavy businesses with no books, no P&L, or "we run everything through personal accounts" — we can't diligence what we can't verify.

Our side of the deal.

01

We don't shut things down

We buy businesses because they work. The customers, the product, the brand — we preserve what made it valuable. No rebrands, no pivots away from what works, no absorbing it into something unrecognizable.

02

We keep the team

The people who built this business are its institutional knowledge. We don't come in with a headcount reduction plan. We come in with a question: what would make this easier for the people already here?

03

We modernize, we don't strip-mine

We use AI and automation to remove friction and unlock capacity — not to cut costs by eliminating people. The goal is a business that runs better with the same team, not the same revenue with half the staff.

04

We hold forever

We're not building a portfolio to flip to a PE roll-up in five years. We hold businesses indefinitely. No exit pressure means no short-term decisions that undermine long-term value.

05

We respond in two business days

Every inquiry gets a real response from a real person within two business days. Not an auto-reply, not a CRM drip, not "we'll get back to you when the timing is right." Two days, every time.

06

We won't waste your time

If your business isn't a fit, we'll tell you in the first conversation — not at the end of a 90-day process. Honest early is worth more than polite late.

What happens after you submit.

1

Intake

Fill out the seller form. Basic info: business type, revenue, SDE, timeline, reason for selling. Takes five minutes. No NDA required to start.

Day 0
2

Initial response

We review every submission and respond within 2 business days. Either we're interested and want to talk, or we're not the right fit and we tell you why. No ghosting.

2 business days
3

Discovery call

30–45 minute call. We learn about the business. You learn about us. No pitchbook, no hard sell — just a conversation to see if there's a fit worth pursuing.

Days 3–10
4

Letter of Intent

If we're aligned after discovery, we'll issue a non-binding LOI with a proposed valuation and deal structure. We move here in days, not weeks.

Days 10–21
5

Diligence

Financials, contracts, team, operations. Thorough but focused — we're not trying to find reasons to retrade, we're trying to understand what we're buying. Typically 30–45 days.

Weeks 3–8
6

Close

Purchase agreement, wire, handoff. We aim to close within 60 days of LOI for straightforward deals. Complex structures take longer — we'll be transparent about timeline.

Weeks 8–12

If this sounds like your business, let's talk.

Fill out the seller form and we'll get back to you within two business days. No commitment, no broker required.

Submit your business →